Digital watermarking: A counterfeiting and piracy deterrence

Counterfeiting and piracy are among substantial oldest problems associated with intellectual properties. With the advent of interconnected networks nowadays, the problems are expanding in scope and magnitude as well as increasing economic and social impact. The negative impacts of this development...

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Main Authors: Olanrewaju, Rashidah Funke, Khalifa, Othman Omran, Zeki, Akram M.
Format: Proceeding Paper
Language:English
Published: 2012
Subjects:
Online Access:http://irep.iium.edu.my/28291/
http://irep.iium.edu.my/28291/1/DIGITAL_WATERMARKING__A_COUNTERFEITING_AND_PIRACY_DETERRENCECameraReady.pdf
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author Olanrewaju, Rashidah Funke
Khalifa, Othman Omran
Zeki, Akram M.
author_facet Olanrewaju, Rashidah Funke
Khalifa, Othman Omran
Zeki, Akram M.
author_sort Olanrewaju, Rashidah Funke
building IIUM Repository
collection Online Access
description Counterfeiting and piracy are among substantial oldest problems associated with intellectual properties. With the advent of interconnected networks nowadays, the problems are expanding in scope and magnitude as well as increasing economic and social impact. The negative impacts of this development on associated industries and their employees have raised economic, health, safety and security concerns for both governments and consumers. Digital Watermarking (DW), an imperceptibly altering of host media to embed message or marks about the host itself can be effectively used to limit the scope of counterfeiting and piracy of digital media. This paper presents statistically, the extent of piracy and counterfeiting on digital media especially on software, music, e-books and pharmaceutical products. It also presents the current research finding and output of curbing piracy through the applications of watermarking to enhance owner's ability to detect and respond to misuse of digital media. The result of findings indicated that digital watermarking can help deter piracy and authenticate digital media extensively.
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institution International Islamic University Malaysia
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language English
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publishDate 2012
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spelling iium-282912014-12-08T07:35:56Z http://irep.iium.edu.my/28291/ Digital watermarking: A counterfeiting and piracy deterrence Olanrewaju, Rashidah Funke Khalifa, Othman Omran Zeki, Akram M. Q Science (General) Counterfeiting and piracy are among substantial oldest problems associated with intellectual properties. With the advent of interconnected networks nowadays, the problems are expanding in scope and magnitude as well as increasing economic and social impact. The negative impacts of this development on associated industries and their employees have raised economic, health, safety and security concerns for both governments and consumers. Digital Watermarking (DW), an imperceptibly altering of host media to embed message or marks about the host itself can be effectively used to limit the scope of counterfeiting and piracy of digital media. This paper presents statistically, the extent of piracy and counterfeiting on digital media especially on software, music, e-books and pharmaceutical products. It also presents the current research finding and output of curbing piracy through the applications of watermarking to enhance owner's ability to detect and respond to misuse of digital media. The result of findings indicated that digital watermarking can help deter piracy and authenticate digital media extensively. 2012-06-04 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/28291/1/DIGITAL_WATERMARKING__A_COUNTERFEITING_AND_PIRACY_DETERRENCECameraReady.pdf Olanrewaju, Rashidah Funke and Khalifa, Othman Omran and Zeki, Akram M. (2012) Digital watermarking: A counterfeiting and piracy deterrence. In: The 3rd International Conference on Cryptology & Computer Security 2012 (Cryptology2012, 4-6th June 2012, Holiday Villa, Langkawi, Malaysia.
spellingShingle Q Science (General)
Olanrewaju, Rashidah Funke
Khalifa, Othman Omran
Zeki, Akram M.
Digital watermarking: A counterfeiting and piracy deterrence
title Digital watermarking: A counterfeiting and piracy deterrence
title_full Digital watermarking: A counterfeiting and piracy deterrence
title_fullStr Digital watermarking: A counterfeiting and piracy deterrence
title_full_unstemmed Digital watermarking: A counterfeiting and piracy deterrence
title_short Digital watermarking: A counterfeiting and piracy deterrence
title_sort digital watermarking: a counterfeiting and piracy deterrence
topic Q Science (General)
url http://irep.iium.edu.my/28291/
http://irep.iium.edu.my/28291/1/DIGITAL_WATERMARKING__A_COUNTERFEITING_AND_PIRACY_DETERRENCECameraReady.pdf