Building consumers’ confidence in adopting e-commerce: a Malaysian case
Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliab...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf |
| _version_ | 1848779858645090304 |
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| author | Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul |
| author_facet | Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul |
| author_sort | Ahmed, Mohiuddin |
| building | IIUM Repository |
| collection | Online Access |
| description | Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed. |
| first_indexed | 2025-11-14T15:24:27Z |
| format | Article |
| id | iium-27727 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:24:27Z |
| publishDate | 2007 |
| publisher | Inderscience |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-277272017-06-15T02:42:27Z http://irep.iium.edu.my/27727/ Building consumers’ confidence in adopting e-commerce: a Malaysian case Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul HF5001 Business. Business Administration Consumers’ confidence on the online transactions is vital for the continuous growth and development of electronic commerce. In the present study, we experimentally investigate the measures of consumers’ perceived security and privacy over online transactions as well as the perceived trust and reliability of online vendors in order to influence consumers’ overall confidence in e-commerce transactions. On the basis of responses from 163 participants, it is concluded that the major concerns in e-commerce adoption are: security and privacy over online transaction process and trust and reliability of online vendors. In order to be successful in electronic marketplace, the organisations are expected to expend their resources and exert efforts to ensure that consumers’ concerns are adequately addressed. Inderscience 2007 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf Ahmed, Mohiuddin and Hussein, Ramlah and Minakhatun, Rashidah and Islam, Rafikul (2007) Building consumers’ confidence in adopting e-commerce: a Malaysian case. International Journal of Business and Systems Research, 1 (2). pp. 236-255. ISSN 1751-200X E-ISSN 1751-2018 http://www.inderscience.com/info/inarticle.php?artid=15378 10.1504/IJBSR.2007.015378 |
| spellingShingle | HF5001 Business. Business Administration Ahmed, Mohiuddin Hussein, Ramlah Minakhatun, Rashidah Islam, Rafikul Building consumers’ confidence in adopting e-commerce: a Malaysian case |
| title | Building consumers’ confidence in adopting e-commerce:
a Malaysian case
|
| title_full | Building consumers’ confidence in adopting e-commerce:
a Malaysian case
|
| title_fullStr | Building consumers’ confidence in adopting e-commerce:
a Malaysian case
|
| title_full_unstemmed | Building consumers’ confidence in adopting e-commerce:
a Malaysian case
|
| title_short | Building consumers’ confidence in adopting e-commerce:
a Malaysian case
|
| title_sort | building consumers’ confidence in adopting e-commerce:
a malaysian case |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/ http://irep.iium.edu.my/27727/1/ecommerce_2007.pdf |