Application of quality function deployment in redesigning website: a case study on TV3
Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Ma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience Enterprises Ltd.
2007
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf |
| _version_ | 1848779854585004032 |
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| author | Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza |
| author_facet | Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza |
| author_sort | Islam, Rafikul |
| building | IIUM Repository |
| collection | Online Access |
| description | Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need. |
| first_indexed | 2025-11-14T15:24:23Z |
| format | Article |
| id | iium-27705 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:24:23Z |
| publishDate | 2007 |
| publisher | Inderscience Enterprises Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-277052017-06-15T02:35:52Z http://irep.iium.edu.my/27705/ Application of quality function deployment in redesigning website: a case study on TV3 Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza HF5001 Business. Business Administration Internet technology has been used by most of the organizations in the world today. One of the primary vehicles of information gathering and dissemination in today’s world is organizational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an on-line survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritized technical requirements, which is expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight in other organizations in similar need. Inderscience Enterprises Ltd. 2007 Article PeerReviewed application/pdf en http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf Islam, Rafikul and Ahmed, Mohiuddin and Alias, Masliza (2007) Application of quality function deployment in redesigning website: a case study on TV3. International Journal of Business Information Systems, 2 (2). pp. 195-216. ISSN 1746-0972 E-ISSN 1746-0980 http://inderscience.metapress.com/content/fw2e9ecy9kqrnflj/ |
| spellingShingle | HF5001 Business. Business Administration Islam, Rafikul Ahmed, Mohiuddin Alias, Masliza Application of quality function deployment in redesigning website: a case study on TV3 |
| title | Application of quality function deployment in redesigning website: a case study on TV3
|
| title_full | Application of quality function deployment in redesigning website: a case study on TV3
|
| title_fullStr | Application of quality function deployment in redesigning website: a case study on TV3
|
| title_full_unstemmed | Application of quality function deployment in redesigning website: a case study on TV3
|
| title_short | Application of quality function deployment in redesigning website: a case study on TV3
|
| title_sort | application of quality function deployment in redesigning website: a case study on tv3 |
| topic | HF5001 Business. Business Administration |
| url | http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/ http://irep.iium.edu.my/27705/1/QFD_for_website_design_2007.pdf |