Privacy concern on social network sites: the role of protection motivation, trust and risk
For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a fra...
| Main Authors: | , , , , , |
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| Format: | Proceeding Paper |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf |
| _version_ | 1848779833548472320 |
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| author | Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar |
| author_facet | Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar |
| author_sort | Salleh, Norsaremah |
| building | IIUM Repository |
| collection | Online Access |
| description | For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity.
How far personal information SNS users want to disclose is determined by their assessment of threat and
ability to control the information. By adopting protection motivation theory (PMT) as a framework,
incorporated with trust and risk factor, this study revealed trust on SNS and perceived benefits influenced
information disclosure behaviour. Surprisingly, privacy concern and perceived risk were found not to be
related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate
students from five different universities in Malaysia were involved in this study. |
| first_indexed | 2025-11-14T15:24:03Z |
| format | Proceeding Paper |
| id | iium-27535 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:24:03Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-275352015-05-26T07:18:27Z http://irep.iium.edu.my/27535/ Privacy concern on social network sites: the role of protection motivation, trust and risk Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Q Science (General) For someone to be acknowledged in Social Network Sites (SNS), he/she needs to reveal his/her identity. How far personal information SNS users want to disclose is determined by their assessment of threat and ability to control the information. By adopting protection motivation theory (PMT) as a framework, incorporated with trust and risk factor, this study revealed trust on SNS and perceived benefits influenced information disclosure behaviour. Surprisingly, privacy concern and perceived risk were found not to be related to information disclosure behaviour. Using self-administered questionnaire, 486 undergraduate students from five different universities in Malaysia were involved in this study. 2012-05-09 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf Salleh, Norsaremah and Hussein, Ramlah and Mohamed, Norshidah and Abdul Karim, Nor Shahriza and Ahlan, Abdul Rahman and Aditiawarman, Umar (2012) Privacy concern on social network sites: the role of protection motivation, trust and risk. In: 18th IBIMA Conference, 9-10 May 2012, Istanbul, Turkey . http://www.ibima.org/TR2012/index.html |
| spellingShingle | Q Science (General) Salleh, Norsaremah Hussein, Ramlah Mohamed, Norshidah Abdul Karim, Nor Shahriza Ahlan, Abdul Rahman Aditiawarman, Umar Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title | Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title_full | Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title_fullStr | Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title_full_unstemmed | Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title_short | Privacy concern on social network sites: the role of protection motivation, trust and risk |
| title_sort | privacy concern on social network sites: the role of protection motivation, trust and risk |
| topic | Q Science (General) |
| url | http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/ http://irep.iium.edu.my/27535/1/Salleh_et_al_%282012%29_IBIMA.pdf |