Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry

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Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry

This study is to examine the influence of customer knowledge management on customer lifetime value in the Islamic insurance industry. A research framework is proposed to determine the relations between customer knowledge management, trust, commitment and customer lifetime value. The population of...

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Bibliographic Details
Main Authors:	Abu Hassan, Lailatul Faizah, Wan Jusoh, Wan Jamaliah, Hamid, Zarinah
Format:	Proceeding Paper
Language:	English
Published:	2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/27514/ http://irep.iium.edu.my/27514/1/5.pdf

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