Comparing better performing companies from lesser performing companies in successful new product development

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Comparing better performing companies from lesser performing companies in successful new product development

The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the new product development (NPD) activities conducted by better performing companies compared to the lesser performing companies. It is the aim of this study to investi...

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Bibliographic Details
Main Author:	Wan Jusoh, Wan Jamaliah
Format:	Proceeding Paper
Language:	English
Published:	2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/27513/ http://irep.iium.edu.my/27513/2/3.pdf

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