Characteristics of better performing manufacturing companies in new product development success

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Characteristics of better performing manufacturing companies in new product development success

The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to inves...

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Bibliographic Details
Main Author:	Wan Jusoh, Wan jamaliah
Format:	Proceeding Paper
Language:	English
Published:	2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/27511/ http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt

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