Characteristics of better performing manufacturing companies in new product development success
The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to inves...
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| Format: | Proceeding Paper |
| Language: | English |
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2012
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| Online Access: | http://irep.iium.edu.my/27511/ http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt |
| _version_ | 1848779829106704384 |
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| author | Wan Jusoh, Wan jamaliah |
| author_facet | Wan Jusoh, Wan jamaliah |
| author_sort | Wan Jusoh, Wan jamaliah |
| building | IIUM Repository |
| collection | Online Access |
| description | The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to investigate the characteristics of better performing companies compared to lesser performing companies in successful new product development.
The fieldwork for this research was carried out by way of a large scale mail survey. Data collected from 185 Malaysian manufacturing companies revealed that there are significant differences exist between the better performing and lesser performing companies with regards to their strategic orientation, launching of new products activities, production skills and resources, ability to develop unique, superior and technologically innovative products.
These findings could provide guidance and assistance for those companies seeking for ways to improve their new product performance record. The findings so far suggest that factors that have strong influence on new product development success are all within the control of management.
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| first_indexed | 2025-11-14T15:23:59Z |
| format | Proceeding Paper |
| id | iium-27511 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:23:59Z |
| publishDate | 2012 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-275112012-12-24T04:26:17Z http://irep.iium.edu.my/27511/ Characteristics of better performing manufacturing companies in new product development success Wan Jusoh, Wan jamaliah HF5410 Marketing. Distribution of products The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to investigate the characteristics of better performing companies compared to lesser performing companies in successful new product development. The fieldwork for this research was carried out by way of a large scale mail survey. Data collected from 185 Malaysian manufacturing companies revealed that there are significant differences exist between the better performing and lesser performing companies with regards to their strategic orientation, launching of new products activities, production skills and resources, ability to develop unique, superior and technologically innovative products. These findings could provide guidance and assistance for those companies seeking for ways to improve their new product performance record. The findings so far suggest that factors that have strong influence on new product development success are all within the control of management. 2012-02-21 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt Wan Jusoh, Wan jamaliah (2012) Characteristics of better performing manufacturing companies in new product development success. In: IRIIE2012, 21-22 February 2012, Gombak, Kuala Lumpur. (Unpublished) |
| spellingShingle | HF5410 Marketing. Distribution of products Wan Jusoh, Wan jamaliah Characteristics of better performing manufacturing companies in new product development success |
| title | Characteristics of better performing manufacturing companies in new product development success
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| title_full | Characteristics of better performing manufacturing companies in new product development success
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| title_fullStr | Characteristics of better performing manufacturing companies in new product development success
|
| title_full_unstemmed | Characteristics of better performing manufacturing companies in new product development success
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| title_short | Characteristics of better performing manufacturing companies in new product development success
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| title_sort | characteristics of better performing manufacturing companies in new product development success |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/27511/ http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt |