A multiple stakeholder perspective of the television advertising production process in Malaysia

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A multiple stakeholder perspective of the television advertising production process in Malaysia

Communication plays a big role in nation building (Taylor and Kent 2006). Television advertising is powerful. It has movie-like qualities which bring stories to life and create powerful brand imagery (Moriarty, Mitchell et al. 2012). There has been a dearth of studies on the television advertising p...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Proceeding Paper
Language:	English English
Published:	2012
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/26753/ http://irep.iium.edu.my/26753/2/A_MULTIPLE_STAKEHOLDER_PERSPECTIVE_OF_THE_TELEVISION_ADVERTISING_PRODUCTION_PROCESS_IN_MALAYSIA_14Nov2012A.pdf http://irep.iium.edu.my/26753/3/DetailParellelSessionSchedule-30102012.pdf

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