The relationship of Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis

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The relationship of Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis

Takaful agents have become among the important distribution channels in Takaful industry. Besides selling Takaful products, the agents must practice Islamic ethical behaviour in dealing with customers. This research seeks to investigate the relationship between Takaful agents’ Islamic ethical behavi...

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Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	2013
Subjects:	H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HG8011 Insurance
Online Access:	http://irep.iium.edu.my/26724/ http://irep.iium.edu.my/26724/6/Article%2020.pdf

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