Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing
The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the ante...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International Shari'ah Research Academy for Islamic Finance (ISRA)
2012
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| Online Access: | http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf |
| _version_ | 1848779692201476096 |
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| author | Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani |
| author_facet | Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani |
| author_sort | Che Mohd Salleh, Marhanum |
| building | IIUM Repository |
| collection | Online Access |
| description | The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the antecedents that significantly contribute to building and maintaining a long-term buyer-seller relationship, and what are the outcomes of a strong buyer-seller relationship? Discussions of relationship marketing have even gained popularity in the Asian literature since 2000; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the takaful industry. The study expects that the framework of Islamic relationship marketing will be a reference material for players in the takaful industry in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the takaful industry in the future. |
| first_indexed | 2025-11-14T15:21:49Z |
| format | Article |
| id | iium-26706 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:21:49Z |
| publishDate | 2012 |
| publisher | International Shari'ah Research Academy for Islamic Finance (ISRA) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-267062014-06-12T06:52:05Z http://irep.iium.edu.my/26706/ Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature over the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially these days. The questions that then arise are: what are the antecedents that significantly contribute to building and maintaining a long-term buyer-seller relationship, and what are the outcomes of a strong buyer-seller relationship? Discussions of relationship marketing have even gained popularity in the Asian literature since 2000; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the takaful industry. The study expects that the framework of Islamic relationship marketing will be a reference material for players in the takaful industry in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the takaful industry in the future. International Shari'ah Research Academy for Islamic Finance (ISRA) 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976 http://isra.my/publications/journal-english/current-issues/volume-3-dec-2011.html |
| spellingShingle | H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title | Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title_full | Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title_fullStr | Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title_full_unstemmed | Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title_short | Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing |
| title_sort | building agent-customer relationship in the takaful industry: a framework of islamic relationship marketing |
| topic | H Social Sciences (General) HF5387 Business ethics HF5410 Marketing. Distribution of products HF5437 Purchasing. Selling. Sales personnel. Sales executives HG8011 Insurance |
| url | http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/ http://irep.iium.edu.my/26706/1/paper_isra_with_hanum.pdf |