A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia

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A structural equation modelling approach to validate the dimensions of SERVPERF in airline industry of Malaysia

perspectives of Malaysian passengers by replicating the factors used in an earlier study by Cronin and Taylor and to address the implication of culture on their choice. Design/methodology/approach – The selection criteria examined in this study were the items included in the SERVPERF measuremen...

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Bibliographic Details
Main Authors:	Abdullah, Kalthom, Jan, Muhammad Tahir, Abd. Manaf, Noor Hazilah
Format:	Article
Language:	English
Published:	Society For Science And Nature (SFSN) 2012
Subjects:	HF Commerce
Online Access:	http://irep.iium.edu.my/26697/ http://irep.iium.edu.my/26697/1/2012-_Dimensions_of_SERVPERF_in_airline_industry.pdf

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