Relationship recovery: an integrated conceptual framework

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Relationship recovery: an integrated conceptual framework

Customer relationship management not only focuses on acquiring new customers and maintaining relationship with them but also emphasizes on winning back the defected customers. Understanding why the customers get defected and how to restore their trust and re-acquire relationship with them are of imm...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rabbanee, Fazlul Kabir, Yasmin, Sanoara
Format:	Article
Language:	English
Published:	The International Journal Research Publications 2012
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/26459/ http://irep.iium.edu.my/26459/1/Relationship_Recovery_An_Integrated_Conceptual_Framework.pdf

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