Tactics, strategies and outcomes of relationship retailing in Bangladesh

QR Code

Tactics, strategies and outcomes of relationship retailing in Bangladesh

Relationship marketing creates, maintains and enhances long term customer relationships and leads to winning customer loyalty and retains customers for long time. This paper focuses on different relationship marketing tactics used by the sample retailers’ and expl...

Full description

Bibliographic Details
Main Authors:	Yasmin, Sanoara, Rabbanee, Fazlul Kabir, Haque, A. K. M. Ahasanul
Format:	Article
Language:	English
Published:	Society for Business and Social Sciences 2012
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/26455/ http://irep.iium.edu.my/26455/1/Tactics%2C_Strategies_And_Outcomes_of_Relationship_Retailing_In_Bangladesh.pdf

Similar Items

Relationship recovery: an integrated conceptual framework
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Women involvement in dry fish value chain approaches towards sustainable livelihood
by: Rabbanee, Fazlul Kabir, et al.
Published: (2012)

Issues of consumerism in Bangladesh: present status and challenges
by: Solaiman, Mohammed, et al.
Published: (2012)

Satisfaction level of students towards telecommunication service in Bangladesh
by: Kumar, Dhanonjoy, et al.
Published: (2019)

Dynamic model for price of wheat in Bangladesh
by: Rabbani, Golam, et al.
Published: (2009)

Total quality management practices in the Islamic banking industry : comparison between Bangladesh and Malaysian Islamic bank
by: Haque, A. K. M. Ahasanul
Published: (2014)

Impact of supply chain collaboration and knowledge sharing on organizational outcomes in pharmaceutical industry of Bangladesh
by: Haque, Mahbubul, et al.
Published: (2018)

Organizational polities on employee performance: an exploratory study on ready made garments employees in Bangladesh
by: Rahman, Sabbir, et al.
Published: (2011)

Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Online services of commercial banks towards customer loyalty in Bangladesh
by: Uddin, Bashir, et al.
Published: (2018)

Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Factors influencing selection of higher learning institutes: An empirical investigation in Bangladesh
by: Uddin, Bashir, et al.
Published: (2017)

Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

Export performance of Malaysian Telecommunication products: market prospect and challenges
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

A conceptual paper on perception of society and social entrepreneurship intention among business graduates in Bangladesh moderated by innovation
by: Haque, A. K. M. Ahasanul, et al.
Published: (2019)

Factors affecting job satisfaction of female employees of private commercial banks in Bangladesh: an empirical investigation
by: Mohammad Saif, Abu Naser, et al.
Published: (2016)

The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
by: Hashim, Nurhazirah, et al.
Published: (2017)

Retail management
by: M. Zain, Osman, et al.
Published: (2011)

Effect of knowledge management practices on business performance in Bangladesh pharmaceutical industry
by: Haque, Mahbubul, et al.
Published: (2012)

Nutritional and health impacts of religious and vegetarian foods
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Factors determinant of patients’ satisfaction towards health tourism in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Malaysian users’ perception towards facebook as a social networking site
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2013)

Teachers’ perception towards total quality management practices in Malaysian Higher Learning Institutions
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)

The impact of strategic human resource management to optimize organizational performance: application of competencies analysis
by: Kabir, SMH, et al.
Published: (2019)

The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran
by: Haque, A. K. M. Ahasanul
Published: (2012)

The influence of personality traits towards quality pledge
by: Haque, A. K. M. Ahasanul
Published: (2015)

Factors influencing in selection of online banking products: a conceptual paper on Bangladeshi customer
by: Haque, A. K. M. Ahasanul
Published: (2017)

Published in a good index journal
by: Haque, A. K. M. Ahasanul
Published: (2018)

Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
by: Nikhashemi, Seyed Rajab, et al.
Published: (2012)

Exploring students’ perception edu-tourism in Malaysia: an empirical study
by: Rahman, Mohammad Moshiur, et al.
Published: (2019)

Developing web-based partner relationship management: An exploratory study of the application of web-based solutions by ICT companies in Malaysia, Ireland and the United Kingdom
by: Kedah, Zulkarnain, et al.
Published: (2016)

Critical ivestigation on adoption of e-business towards Malaysian organizational perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

Gaining of competitive advantage of Malaysian telecommunication products: measure of competitiveness
by: Haque, A. K. M. Ahasanul, et al.
Published: (2014)

Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Quality of supervisor-subordinate relationship and work outcome: organizational justice as mediator
by: Hassan, Arif, et al.
Published: (2005)

Critical factors for developing brand equity: an empirical investigation in Malaysia
by: Silva, Suranga, et al.
Published: (2012)

The impact of customer perceived service quality on customer satisfaction for private health centre in Malaysia: a structural equation modeling approach
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)