Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective

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Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective

This paper aims to examine how young Malay Muslim consumers differs their idea about religiosity; ethnocentrism and corporate image before they intend to purchase any foreign made goods and services. This research also explores the relationship between religiosity, ethnocentrism and corpor...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Rahman, Sabbir, Yasmin, Farzana
Format:	Article
Language:	English
Published:	World Business Institute, Australia 2012
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/26451/ http://irep.iium.edu.my/26451/1/Exploring_the_Relationship_between_Religiosity%2C_Ethnocentrism_and_Corporate_Image.pdf

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