Planning to use cases in a marketing course
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/1/Chapter_13.pdf |
| _version_ | 1848779540146421760 |
|---|---|
| author | Kedah, Zulkarnain |
| author_facet | Kedah, Zulkarnain |
| author_sort | Kedah, Zulkarnain |
| building | IIUM Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T15:19:24Z |
| format | Book Chapter |
| id | iium-25866 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:19:24Z |
| publishDate | 2011 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-258662012-09-27T08:21:24Z http://irep.iium.edu.my/25866/ Planning to use cases in a marketing course Kedah, Zulkarnain HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25866/1/Chapter_13.pdf Kedah, Zulkarnain (2011) Planning to use cases in a marketing course. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 87-93. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Kedah, Zulkarnain Planning to use cases in a marketing course |
| title | Planning to use cases in a marketing course |
| title_full | Planning to use cases in a marketing course |
| title_fullStr | Planning to use cases in a marketing course |
| title_full_unstemmed | Planning to use cases in a marketing course |
| title_short | Planning to use cases in a marketing course |
| title_sort | planning to use cases in a marketing course |
| topic | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/ http://irep.iium.edu.my/25866/1/Chapter_13.pdf |