Case studies as a learning tool in marketing to undergraduates

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Case studies as a learning tool in marketing to undergraduates

Bibliographic Details
Main Authors:	, Farida, Ismail, Yusof
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf

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