Case studies as a learning tool in marketing to undergraduates
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf |
| _version_ | 1848779539240452096 |
|---|---|
| author | , Farida Ismail, Yusof |
| author_facet | , Farida Ismail, Yusof |
| author_sort | , Farida |
| building | IIUM Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T15:19:23Z |
| format | Book Chapter |
| id | iium-25862 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:19:23Z |
| publishDate | 2011 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-258622012-09-27T08:11:12Z http://irep.iium.edu.my/25862/ Case studies as a learning tool in marketing to undergraduates , Farida Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25862/1/Chapter_10.pdf , Farida and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 69-72. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products , Farida Ismail, Yusof Case studies as a learning tool in marketing to undergraduates |
| title | Case studies as a learning tool in marketing to undergraduates |
| title_full | Case studies as a learning tool in marketing to undergraduates |
| title_fullStr | Case studies as a learning tool in marketing to undergraduates |
| title_full_unstemmed | Case studies as a learning tool in marketing to undergraduates |
| title_short | Case studies as a learning tool in marketing to undergraduates |
| title_sort | case studies as a learning tool in marketing to undergraduates |
| topic | HF5001 Business. Business Administration HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/ http://irep.iium.edu.my/25862/1/Chapter_10.pdf |