Cases studies in consumer behavior

QR Code

Cases studies in consumer behavior

Bibliographic Details
Main Author:	Abdullah, Kalthom
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5717 Business communication
Online Access:	http://irep.iium.edu.my/25859/ http://irep.iium.edu.my/25859/1/Chapter_7.pdf

Similar Items

Adoption of instant messenger: an empirical investigation
by: Tarofder, Arun Kumar, et al.
Published: (2019)

Communicating shari’ah-compliant brands of tourism in Malaysia
by: Ahmed, Faruk, et al.
Published: (2018)

Halal preneurs = Keusahawanan Halal
by: Abdullah, Moha Asri
Published: (2018)

Training program effectiveness of service initiators: measuring perception of female employees of bank using logistic approach
by: Azam, S. M. Ferdous, et al.
Published: (2014)

Developing UM-HI theoretical framework
by: Mohammed, Mustafa Omar
Published: (2018)

Corporate board and sustainability reporting in Malaysia
by: Mohd Ghazali, Nazli Anum, et al.
Published: (2019)

Web-based marketing communication to develop brand image and brand equity of higher educational institutions: a structural equation modelling approach
by: Momen, Md. Abdul, et al.
Published: (2019)

Use of social networks sites (SNS), career success and information power
by: Wok, Saodah, et al.
Published: (2013)

Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2018)

Purchasing behavior for pirated products: a structural equation modeling approach on Bangladeshi consumers
by: Rahman, Sabbir, et al.
Published: (2011)

A conceptual model for measuring service quality in education
by: Abdullah, Kalthom
Published: (2013)

Theory of Islamic consumer behaviour : an empirical study of consumer behaviour of Islamic mortgage in Malaysia
by: Amin, Hanudin, et al.
Published: (2013)

Building consumers’ confidence in adopting e-commerce: a Malaysian case
by: Ahmed, Mohiuddin, et al.
Published: (2007)

Impact of financial crisis on the Islamic banks’ customers: a case of Malaysia
by: Abdul Razak, Dzuljastri, et al.
Published: (2014)

Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
by: Haque, A. K. M. Ahasanul, et al.
Published: (2010)

Purchase intention of foreign products: a study on Bangladeshi consumer perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
by: Jan, Muhammad Tahir, et al.
Published: (2014)

Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
by: Win, Hla Theingi, et al.
Published: (2016)

An exploratory study on Malaysian consumer’s purchase intention: brand, quality and price perspective
by: Rahman, Sabbir, et al.
Published: (2011)

Beliefs about Islamic advertising: an exploratory study in Malaysia
by: Shafiq, Ali, et al.
Published: (2017)

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Service quality and influencing factor on consumer purchase intention of online ticketing: an empirical study in Iran
by: Nikhashemi, Seyed Rajab, et al.
Published: (2012)

Gloria Jean's coffee in Malaysia
by: Abdul-Talib, Asmat-Nizam, et al.
Published: (2011)

The usage of social network as a marketing tool: Malaysian Muslim consumers’ perspective
by: Sarwar, Abdullah Al-Mamun, et al.
Published: (2013)

Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia
by: Jan, Muhammad Tahir, et al.
Published: (2019)

Service quality and consumer perception on retail banking facilities and employees’ courtesy in Malaysia and New Zealand
by: Abdullah, Moha Asri, et al.
Published: (2014)

Perception of muslim consumers towards tax deduction through Zakat in malaysia: an empirical investigation on muslims in Malaysia
by: Al-Mamun, Abdullah, et al.
Published: (2015)

E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
by: Abdullah, Moha Asri, et al.
Published: (2014)

Performance Management System at a Malaysian Higher Education Institution: a case study
by: Abdullah, Nur Anisah
Published: (2010)

The determinant factors that influence customers’ behavioral intention in property
by: Hashim, Nurhazirah, et al.
Published: (2018)

Corporate image of Islamic banks in Malaysia: an institutional theory approach
by: Osman, Ismah, et al.
Published: (2010)

The relationship between service experience equity and guests’ behavioral intention at eco-resorts: A study using PLS-SEM
by: Hashim, Nurhazirah, et al.
Published: (2017)

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

The effect of consumer perceptions towards intention to buy air tickets online in Malaysia
by: Lee, Kwee-Fah, et al.
Published: (2017)

Moderating effect of income on the service environment and customers’ behavioral intention
by: Haque, A. K. M. Ahasanul, et al.
Published: (2015)

Malaysian consumers’ willingness to choose Islamic mortgage products: An extension of the theory of interpersonal behaviour
by: Amin, Hanudin, et al.
Published: (2016)

Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

The impact of strategic human resource management to optimize organizational performance: application of competencies analysis
by: Kabir, SMH, et al.
Published: (2019)

Online brand awareness: determining the relative importance of Facebook and other strategies among the Malaysian consumers
by: Haque, A. K. M. Ahasanul, et al.
Published: (2013)