Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction

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Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction

Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi...

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Bibliographic Details
Main Author:	Ismail, Zahid
Format:	Article
Language:	English
Published:	IEEE 2013
Subjects:	T58.5 Information technology
Online Access:	http://irep.iium.edu.my/25636/ http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf

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