What customers expect and perceive from a university services?

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What customers expect and perceive from a university services?

A case study on a service quality of a faculty in one of the local universities. The study was based on Parasuraman's framework. The most important finding were the weaknesses or short of services quality came from the factor of human interactions.

Bibliographic Details
Main Authors:	Mohd Ali, Hairuddin, Salleh, Mohamad Johdi, Othman, Azam
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	L Education (General)
Online Access:	http://irep.iium.edu.my/25604/ http://irep.iium.edu.my/25604/1/25604_Chapter_12.pdf

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