What you see is not what you get: a case of the quality of services

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What you see is not what you get: a case of the quality of services

A brief investigation of quality services in one of the kulliyyahs in IIUM. The study was based on the SERVQUAL framework. The study managed to highlight some of the service aspects that needs to be improved for customer satisfaction.

Bibliographic Details
Main Authors:	Ibn Usman, Muhammad Awwal, Mohd Ali, Hairuddin
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	LB2300 Higher Education
Online Access:	http://irep.iium.edu.my/25599/ http://irep.iium.edu.my/25599/1/25599_Chapter_6.pdf

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