A conceptual model of customer relationship management alignment

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A conceptual model of customer relationship management alignment

The paper proposes a conceptual model of customer relationship management (CRM) alignment. The research adopts the business-information system (IS) strategic alignment model, CRM process and technology perspectives and effectiveness of CRM as a basis. Based on a review of CRM, we propose CRM align...

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Bibliographic Details
Main Authors:	Mohamed, Norshidah, Abdul Karim, Nor Shahriza, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Kaur, Jasber
Format:	Proceeding Paper
Language:	English
Published:	IADIS 2012
Subjects:	T58.5 Information technology
Online Access:	http://irep.iium.edu.my/25346/ http://irep.iium.edu.my/25346/1/crm_iadis_mohamed_etal-FRGS.pdf

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