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Shopping on the Internet: the influence of brand name on consumer's purchase decision

Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Tarofder, Arun Kumar
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2012
Subjects:	HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://irep.iium.edu.my/25340/ http://irep.iium.edu.my/25340/1/Chapter_6.pdf

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