Shopping on the Internet: the influence of brand name on consumer's purchase decision
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25340/ http://irep.iium.edu.my/25340/1/Chapter_6.pdf |
| _version_ | 1848779448605736960 |
|---|---|
| author | Haque, A. K. M. Ahasanul Tarofder, Arun Kumar |
| author_facet | Haque, A. K. M. Ahasanul Tarofder, Arun Kumar |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T15:17:56Z |
| format | Book Chapter |
| id | iium-25340 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:17:56Z |
| publishDate | 2012 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-253402012-08-03T02:07:43Z http://irep.iium.edu.my/25340/ Shopping on the Internet: the influence of brand name on consumer's purchase decision Haque, A. K. M. Ahasanul Tarofder, Arun Kumar HF5437 Purchasing. Selling. Sales personnel. Sales executives IIUM Press 2012 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25340/1/Chapter_6.pdf Haque, A. K. M. Ahasanul and Tarofder, Arun Kumar (2012) Shopping on the Internet: the influence of brand name on consumer's purchase decision. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 87-95. ISBN 9789674182069 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | HF5437 Purchasing. Selling. Sales personnel. Sales executives Haque, A. K. M. Ahasanul Tarofder, Arun Kumar Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title | Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_full | Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_fullStr | Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_full_unstemmed | Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_short | Shopping on the Internet: the influence of brand name on consumer's purchase decision |
| title_sort | shopping on the internet: the influence of brand name on consumer's purchase decision |
| topic | HF5437 Purchasing. Selling. Sales personnel. Sales executives |
| url | http://irep.iium.edu.my/25340/ http://irep.iium.edu.my/25340/ http://irep.iium.edu.my/25340/1/Chapter_6.pdf |