Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/1/Chapter_2.pdf |
| _version_ | 1848779448346738688 |
|---|---|
| author | Haque, A. K. M. Ahasanul Yasmin, Farzana |
| author_facet | Haque, A. K. M. Ahasanul Yasmin, Farzana |
| author_sort | Haque, A. K. M. Ahasanul |
| building | IIUM Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T15:17:56Z |
| format | Book Chapter |
| id | iium-25339 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:17:56Z |
| publishDate | 2012 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-253392012-08-03T02:01:50Z http://irep.iium.edu.my/25339/ Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective Haque, A. K. M. Ahasanul Yasmin, Farzana HF5410 Marketing. Distribution of products IIUM Press 2012 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25339/1/Chapter_2.pdf Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Yasmin, Farzana Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title | Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title_full | Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title_fullStr | Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title_full_unstemmed | Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title_short | Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective |
| title_sort | factors influencing consumer buying behaviour on electrical items: the malaysian perspective |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/ http://irep.iium.edu.my/25339/1/Chapter_2.pdf |