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Strategy for consumer brand preferences

Bibliographic Details
Main Author:	Haque, A. K. M. Ahasanul
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2012
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25338/ http://irep.iium.edu.my/25338/1/Chapter_1.pdf

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