The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry

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The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry

Advertisement plays a significant role in terms of product or service characteristics clarification to the customer. Regardless of the advertisement’s types, a customer by the exposure of ads will go through specific steps of awareness. Realizing the current needs, this study aimed to examine the re...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Sarwar, Abdullah Al-Mamun, Yasmin, Farzana
Format:	Article
Language:	English
Published:	International Journal of Management and Business Affairs 2012
Subjects:	H61.8 Communication of information
Online Access:	http://irep.iium.edu.my/25261/ http://irep.iium.edu.my/25261/1/the_effect_of_different_media.pdf

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