Travel website adoption among internet users in Klang Valley, Malaysia

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Travel website adoption among internet users in Klang Valley, Malaysia

Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to purchase, what factors influence their decisions and how they turn their intentions into actual behaviour. The instrument of act is one of the elements involved in marketing when studying buyer behavi...

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Bibliographic Details
Main Authors:	Ahmad, Siti Nor Bayaah, Juhdi, Nurita
Format:	Article
Language:	English
Published:	Universiti Tun Abdul Razak 2008
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/24404/ http://irep.iium.edu.my/24404/1/unitarejournaltravelwebsiteadoption.pdf

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