Measuring the service quality of airline services in Malaysia

The perception of Malaysian consumers of the quality of airline services was examined in this study using the SERVQUAL measurement. The results of the study indicate that the most significant factors in Malaysian customers’ perception of service quality are Empathy, Tangibles and Assurance. In a...

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Main Authors: Abdullah, Kalthom, Abd. Manaf, Noor Hazilah, Mohd. Noor, Kamariah
Format: Article
Language:English
Published: IIUM Press 2007
Subjects:
Online Access:http://irep.iium.edu.my/23670/
http://irep.iium.edu.my/23670/1/Measuring_The_Service_Quality_of_Airline_Services_in_malaysia.pdf
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author Abdullah, Kalthom
Abd. Manaf, Noor Hazilah
Mohd. Noor, Kamariah
author_facet Abdullah, Kalthom
Abd. Manaf, Noor Hazilah
Mohd. Noor, Kamariah
author_sort Abdullah, Kalthom
building IIUM Repository
collection Online Access
description The perception of Malaysian consumers of the quality of airline services was examined in this study using the SERVQUAL measurement. The results of the study indicate that the most significant factors in Malaysian customers’ perception of service quality are Empathy, Tangibles and Assurance. In addition, the respondents indicated that the airlines surveyed performed better than expected on the Responsiveness dimension of service quality. There is also a strong indication that satisfaction with service quality results in future use and the likelihood of recommending the airline to others.
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institution International Islamic University Malaysia
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language English
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publishDate 2007
publisher IIUM Press
recordtype eprints
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spelling iium-236702013-07-08T01:17:42Z http://irep.iium.edu.my/23670/ Measuring the service quality of airline services in Malaysia Abdullah, Kalthom Abd. Manaf, Noor Hazilah Mohd. Noor, Kamariah H Social Sciences (General) The perception of Malaysian consumers of the quality of airline services was examined in this study using the SERVQUAL measurement. The results of the study indicate that the most significant factors in Malaysian customers’ perception of service quality are Empathy, Tangibles and Assurance. In addition, the respondents indicated that the airlines surveyed performed better than expected on the Responsiveness dimension of service quality. There is also a strong indication that satisfaction with service quality results in future use and the likelihood of recommending the airline to others. IIUM Press 2007 Article PeerReviewed application/pdf en http://irep.iium.edu.my/23670/1/Measuring_The_Service_Quality_of_Airline_Services_in_malaysia.pdf Abdullah, Kalthom and Abd. Manaf, Noor Hazilah and Mohd. Noor, Kamariah (2007) Measuring the service quality of airline services in Malaysia. IIUM Journal of Economics and Management, 15 (1). pp. 1-29. ISSN 1394-7680 http://econpapers.repec.org/article/ijejournl/v_3a15_3ay_3a2007_3ai_3a1_3ap_3a1-30.htm
spellingShingle H Social Sciences (General)
Abdullah, Kalthom
Abd. Manaf, Noor Hazilah
Mohd. Noor, Kamariah
Measuring the service quality of airline services in Malaysia
title Measuring the service quality of airline services in Malaysia
title_full Measuring the service quality of airline services in Malaysia
title_fullStr Measuring the service quality of airline services in Malaysia
title_full_unstemmed Measuring the service quality of airline services in Malaysia
title_short Measuring the service quality of airline services in Malaysia
title_sort measuring the service quality of airline services in malaysia
topic H Social Sciences (General)
url http://irep.iium.edu.my/23670/
http://irep.iium.edu.my/23670/
http://irep.iium.edu.my/23670/1/Measuring_The_Service_Quality_of_Airline_Services_in_malaysia.pdf