Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University

Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University

In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and...

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Bibliographic Details
Main Authors: Ahmad, Siti Nor Bayaah, Shaikh Awadz, Azlina, Che Musa, Normaziah, Juhdi, Nurita
Format: Article
Language:English
Published: Design for Scientific Renaissance 2012
Subjects:
LB2300 Higher Education
Online Access:http://irep.iium.edu.my/22558/
http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf

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