Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University
In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Design for Scientific Renaissance
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf |
| _version_ | 1848779021131710464 |
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| author | Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita |
| author_facet | Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita |
| author_sort | Ahmad, Siti Nor Bayaah |
| building | IIUM Repository |
| collection | Online Access |
| description | In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and students‟ relationship with lecturers, support staff and peers. Three hundred and seventy eight students of a local private university participated. The results indicated that LOtC, Students-Lecturer, Students-Staff, and Students-student were influenced mainly by SUI. The findings of this study suggest that, to encourage the students‟ PWOMI, the management of the University need to obtain a favorable reputation held by students and cultivate a satisfactory relationship with the students through more hands-on experience and students‟ involvement in strengthening the name of the University into public eyes, while fostering SUI. |
| first_indexed | 2025-11-14T15:11:09Z |
| format | Article |
| id | iium-22558 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T15:11:09Z |
| publishDate | 2012 |
| publisher | Design for Scientific Renaissance |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-225582012-06-18T01:37:55Z http://irep.iium.edu.my/22558/ Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita LB2300 Higher Education In this study we examine the influence of student-university identification (SUI) on students‟ learning outside the class (LOtC) and students‟ relationship with lecturers, support staff and peers. It also aimed to determine whether student‟s positive word of mouth intention is influence by LOtC and students‟ relationship with lecturers, support staff and peers. Three hundred and seventy eight students of a local private university participated. The results indicated that LOtC, Students-Lecturer, Students-Staff, and Students-student were influenced mainly by SUI. The findings of this study suggest that, to encourage the students‟ PWOMI, the management of the University need to obtain a favorable reputation held by students and cultivate a satisfactory relationship with the students through more hands-on experience and students‟ involvement in strengthening the name of the University into public eyes, while fostering SUI. Design for Scientific Renaissance 2012-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf Ahmad, Siti Nor Bayaah and Shaikh Awadz, Azlina and Che Musa, Normaziah and Juhdi, Nurita (2012) Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University. Journal of Modern Marketing Research, 1 (1). pp. 27-41. ISSN 2231-9131 http://www.sign-ific-ance.co.uk/dsr/index.php/JMMR/article/view/160 |
| spellingShingle | LB2300 Higher Education Ahmad, Siti Nor Bayaah Shaikh Awadz, Azlina Che Musa, Normaziah Juhdi, Nurita Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title | Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title_full | Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title_fullStr | Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title_full_unstemmed | Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title_short | Understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of Tun Abdul Razak University |
| title_sort | understanding the relationship of relational satisfaction, students-university identification and positive word of mouth intentions among students of tun abdul razak university |
| topic | LB2300 Higher Education |
| url | http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/ http://irep.iium.edu.my/22558/1/JMMR_paper_2012.pdf |