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Brand preference in Islamic banking

Previous literature suggests that factors such as banks’ strong Islamic reputation as well as better financial and banking services are to be among the leading factors in the selection of the respective Islamic bank. The aim of this study would be to examine the bank selection criteria being employe...

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Bibliographic Details
Main Authors:	Mohd. Israil, Khaliq Ahmad, Mohd. Rustam, Ghulam Ali, Michael, M. Dent
Format:	Article
Language:	English
Published:	Emerald Publishing Group 2011
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/2005/ http://irep.iium.edu.my/2005/4/Brand_preference_in_Islamic_banking.pdf

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