Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States

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Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States

Background Journal advertising is used by pharmaceutical companies to disseminate medicine information to doctors. The quality of claims, references and the presentation of risk results in Australia and the US has been questioned in several studies. No recent evidence is available on the quality...

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Bibliographic Details
Main Authors:	Othman, Noordin, Vitry, Agnes I., Roughead, Elizabeth E.
Format:	Article
Language:	English
Published:	BMC Central 2010
Subjects:	RA Public aspects of medicine
Online Access:	http://irep.iium.edu.my/1914/ http://irep.iium.edu.my/1914/1/Public_Health_Othman_Noordin_Claims_Risk%20results_references_journal_advertising.pdf

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