The challenge of pharmaceutical promotion regulation in Malaysia.

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The challenge of pharmaceutical promotion regulation in Malaysia.

Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based...

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Bibliographic Details
Main Authors:	Othman, Noordin, Vitry, Agnes I., Roughead, Elizabeth E.
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf

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