The challenge of pharmaceutical promotion regulation in Malaysia.
Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based...
| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
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IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf |
| _version_ | 1848778204686319616 |
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| author | Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. |
| author_facet | Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. |
| author_sort | Othman, Noordin |
| building | IIUM Repository |
| collection | Online Access |
| description | Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based information, research shows that pharmaceutical promotion often provide bias and poor quality of information that may negatively influence doctors' prescribing behaviour. In Malaysia, the pharmaceutical market is highly competitive. It appears
that pharmaceutical companies actively promoting their medicines to Malaysian doctors. Given the absence of a comprehensive independent source of prescribing information in Malaysia, Malaysian doctors may be more likely to rely on medicines information provided by pharmaceutical companies. Clearly, pharmaceutical promotional activities in Malaysia need to be effectively regulated. This article will discuss the regulation of pharmaceutical promotion and
current policy challenges in Malaysia. |
| first_indexed | 2025-11-14T14:58:10Z |
| format | Book Chapter |
| id | iium-18487 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:58:10Z |
| publishDate | 2011 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-184872012-08-27T07:10:49Z http://irep.iium.edu.my/18487/ The challenge of pharmaceutical promotion regulation in Malaysia. Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. RS Pharmacy and materia medica Information on medicines provided to doctors should be of high quality to support the quality use of medicines. Pharmaceutical promotion is used by pharmaceutical companies to disseminate information about their medicines to doctors. Although the companies claim that promotion offers evidence-based information, research shows that pharmaceutical promotion often provide bias and poor quality of information that may negatively influence doctors' prescribing behaviour. In Malaysia, the pharmaceutical market is highly competitive. It appears that pharmaceutical companies actively promoting their medicines to Malaysian doctors. Given the absence of a comprehensive independent source of prescribing information in Malaysia, Malaysian doctors may be more likely to rely on medicines information provided by pharmaceutical companies. Clearly, pharmaceutical promotional activities in Malaysia need to be effectively regulated. This article will discuss the regulation of pharmaceutical promotion and current policy challenges in Malaysia. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf Othman, Noordin and Vitry, Agnes I. and Roughead, Elizabeth E. (2011) The challenge of pharmaceutical promotion regulation in Malaysia. In: Current Issues in pharmacy. IIUM Press, Kuala Lumpur, pp. 70-87. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | RS Pharmacy and materia medica Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. The challenge of pharmaceutical promotion regulation in Malaysia. |
| title | The challenge of pharmaceutical promotion regulation in Malaysia. |
| title_full | The challenge of pharmaceutical promotion regulation in Malaysia. |
| title_fullStr | The challenge of pharmaceutical promotion regulation in Malaysia. |
| title_full_unstemmed | The challenge of pharmaceutical promotion regulation in Malaysia. |
| title_short | The challenge of pharmaceutical promotion regulation in Malaysia. |
| title_sort | challenge of pharmaceutical promotion regulation in malaysia. |
| topic | RS Pharmacy and materia medica |
| url | http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/ http://irep.iium.edu.my/18487/1/CHAPTER_5%5B1%5D.pdf |