Pharmaceutical promotion : the theoretical framework of regulation.
Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medi...
| Main Authors: | Othman, Noordin, Vitry, Agnes I., Roughead, Elizabeth E. |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf |
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