Pharmaceutical promotion : the theoretical framework of regulation.
Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medi...
| Main Authors: | , , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf |
| _version_ | 1848778204135817216 |
|---|---|
| author | Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. |
| author_facet | Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. |
| author_sort | Othman, Noordin |
| building | IIUM Repository |
| collection | Online Access |
| description | Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as
a source of medicines information (Fischer et a1., 2009~ McKinney et aI., 1990~ National Survey ofPhysicians (2002), Poirier et aI., 1994; Prosser et a!., 2003 ~ Strang et aI., 1996; Uchenna et aI., 2010) and it may influence their prescribing pattern (Andersen et aI., 2006~ Muijrers et aI., 2005). For this reason, it is essential that the medicines information provided in pharmaceutical
promotion should be effectively regulated |
| first_indexed | 2025-11-14T14:58:09Z |
| format | Book Chapter |
| id | iium-18485 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:58:09Z |
| publishDate | 2011 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-184852012-08-27T07:05:47Z http://irep.iium.edu.my/18485/ Pharmaceutical promotion : the theoretical framework of regulation. Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. RS Pharmacy and materia medica Pharmaceutical promotion IS persuaSIve communication (World Health Organization, 2010) which often creates the impression of superior efficacy of a medicine, \vithout a\vareness of the health professionals (Mansfield & Henry, 2004). Doctors often use pharmaceutical promotion as a source of medicines information (Fischer et a1., 2009~ McKinney et aI., 1990~ National Survey ofPhysicians (2002), Poirier et aI., 1994; Prosser et a!., 2003 ~ Strang et aI., 1996; Uchenna et aI., 2010) and it may influence their prescribing pattern (Andersen et aI., 2006~ Muijrers et aI., 2005). For this reason, it is essential that the medicines information provided in pharmaceutical promotion should be effectively regulated IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf Othman, Noordin and Vitry, Agnes I. and Roughead, Elizabeth E. (2011) Pharmaceutical promotion : the theoretical framework of regulation. In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 57-69. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | RS Pharmacy and materia medica Othman, Noordin Vitry, Agnes I. Roughead, Elizabeth E. Pharmaceutical promotion : the theoretical framework of regulation. |
| title | Pharmaceutical promotion : the theoretical framework of regulation. |
| title_full | Pharmaceutical promotion : the theoretical framework of regulation. |
| title_fullStr | Pharmaceutical promotion : the theoretical framework of regulation. |
| title_full_unstemmed | Pharmaceutical promotion : the theoretical framework of regulation. |
| title_short | Pharmaceutical promotion : the theoretical framework of regulation. |
| title_sort | pharmaceutical promotion : the theoretical framework of regulation. |
| topic | RS Pharmacy and materia medica |
| url | http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/ http://irep.iium.edu.my/18485/1/CHAPTER_4%5B1%5D.pdf |