Direct-to-consumer advertising in Malaysia : skirting the regulations?

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Direct-to-consumer advertising in Malaysia : skirting the regulations?

Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing...

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Bibliographic Details
Main Authors:	Zakaria, Syahiera Farhana, Othman, Noordin
Format:	Book Chapter
Language:	English
Published:	IIUM Press 2011
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf

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