Direct-to-consumer advertising in Malaysia : skirting the regulations?
Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing...
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
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IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf |
| _version_ | 1848778203591606272 |
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| author | Zakaria, Syahiera Farhana Othman, Noordin |
| author_facet | Zakaria, Syahiera Farhana Othman, Noordin |
| author_sort | Zakaria, Syahiera Farhana |
| building | IIUM Repository |
| collection | Online Access |
| description | Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of
marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. |
| first_indexed | 2025-11-14T14:58:09Z |
| format | Book Chapter |
| id | iium-18481 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:58:09Z |
| publishDate | 2011 |
| publisher | IIUM Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-184812012-08-27T06:52:37Z http://irep.iium.edu.my/18481/ Direct-to-consumer advertising in Malaysia : skirting the regulations? Zakaria, Syahiera Farhana Othman, Noordin RS Pharmacy and materia medica Direct-to-consumer advertising (DTCA) of medicinal products is characterized by any statement or pictorial design targeted to general public that is meant to promote the use or supply of medical products or services ("A.MA Position Statement ", 2007). Generally, various forms of marketing techniques are used in DTCA including advertising in television, newspapers, pamphlets, radio and internet. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf Zakaria, Syahiera Farhana and Othman, Noordin (2011) Direct-to-consumer advertising in Malaysia : skirting the regulations? In: Current Issues in Pharmacy. IIUM Press, International Islamic University Malaysia, pp. 15-24. ISBN 9789674180195 http://rms.research.iium.edu.my/bookstore/default.aspx |
| spellingShingle | RS Pharmacy and materia medica Zakaria, Syahiera Farhana Othman, Noordin Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title | Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_full | Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_fullStr | Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_full_unstemmed | Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_short | Direct-to-consumer advertising in Malaysia : skirting the regulations? |
| title_sort | direct-to-consumer advertising in malaysia : skirting the regulations? |
| topic | RS Pharmacy and materia medica |
| url | http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/ http://irep.iium.edu.my/18481/1/CHAPTER_2%5B1%5D.pdf |