Say you say me: on entrepreneurship education as a differentiation strategy

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Say you say me: on entrepreneurship education as a differentiation strategy

This study is built around a Malaysian private university’s quest to differentiate itself using entrepreneurship education in the nation’s competitive higher education industry. Students’ views on Bachelor of Business Administration and Bachelor of Management (Entrepreneurship) are drawn through per...

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Bibliographic Details
Main Authors:	Abu Samah, Ainon Jauhariah, Omar, Azura
Format:	Article
Language:	English
Published:	World Business Institute 2011
Subjects:	HB3711 Business cycles. Economic fluctuations
Online Access:	http://irep.iium.edu.my/18426/ http://irep.iium.edu.my/18426/1/11._Ainon-FINAL.pdf

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