Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products

QR Code

Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products

The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular...

Full description

Bibliographic Details
Main Authors:	Ahmad, Siti Nor Bayaah, Juhdi, Nurita, Jasin, Djasriza, Saidon, Janiffa
Format:	Article
Language:	English
Published:	The Business Review 2009
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/1/the_business_review_canbridge.pdf

Similar Items

Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2010)

Travel website adoption among internet users in Klang Valley, Malaysia
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2008)

A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2018)

Examination of environmental knowledge and perceived pro-environmental behavior among students of University Tun Abdul Razak, Malaysia
by: Ahmad, Siti Nor Bayaah, et al.
Published: (2010)

Factors influencing consumers’ intention to purchase products advertised on Facebook
by: Mert, Hasinat, et al.
Published: (2018)

Halal labelled cosmetics: what is it and what Korea can gain from it?
by: Wan Jusoh, Wan Jamaliah
Published: (2018)

The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia
by: Uddin, Mohi, et al.
Published: (2018)

Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.
by: Ramdzan Ali, Al Amirul Eimer
Published: (2019)

Strategy for consumer brand preferences
by: Haque, A. K. M. Ahasanul
Published: (2012)

Status consumption among Malaysian consumers
by: Heaney, Joo-Gim, et al.
Published: (2005)

Muslim consumers' perspectives on Islamic pricing practices
by: Ahmad, Mohd Ismail Sayyed, et al.
Published: (2011)

A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
by: Bin, Wu
Published: (2005)

Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
by: Momen, Md Abdul, et al.
Published: (2014)

Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
by: Kai, Seah Chong
Published: (2003)

Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective
by: Abdullah, Kalthom, et al.
Published: (2011)

Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2012)

Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016)

The influence of language of advertising on customer patronage intention: testing moderation effects of race
by: Rahman, Muhammad Sabbir, et al.
Published: (2014)

Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
by: Haque, A. K. M. Ahasanul, et al.
Published: (2014)

The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
by: Tarofder, Arun Kumar, et al.
Published: (2016)

Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia
by: Phuah, Kit Teng, et al.
Published: (2017)

Testing the theory of planned behavior in determining intention to use digital coupon among university students
by: Yakasai, Abu Bakar Mukhtar, et al.
Published: (2015)

Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen
by: Al-Fahim, Nabil H, et al.
Published: (2014)

Intention To Purchase Electronic Green Products Amongst Lectures : An Empirical Evidence [HF5413. Q1 2008 f rb].
by: Abdul Qader, Iman Khalid
Published: (2008)

Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia
by: Haque, A. K. M. Ahasanul, et al.
Published: (2017)

The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
by: Husin, Wann Huzida Roza
Published: (2019)

Brand Loyalty : Study On Malaysian Female Perspective
by: Chong, Lydia Li Ting
Published: (2006)

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
by: Lynn, Lim
Published: (2008)

Smartphone dependency and its impact on purchase behavior
by: Harun, Amran, et al.
Published: (2015)

Key issues and challenges of green consumer in consuming green product an insight from the emerging country: Malaysia
by: Ogiemwonyi, Osarodion, et al.
Published: (2019)

Cross-Cultural Perspective In Consumer Behavior In Malaysia
by: Lim, Ying Sean
Published: (2009)

Key Determinants Of Online Repurchase Intentions In Malaysia
by: Lee, Chai Har
Published: (2010)

Is the purchasing behavior of suburban millennials affected by social media marketing? empirical evidence from Malaysia
by: Harun, Amran, et al.
Published: (2019)

Consumer Perception On Oil Commodity: Brand Image Of Shell
by: Migin, Melissa Wendy
Published: (2007)

Case Study Of Consumer Broadband Product Launch For Maxis
by: Singh, Hargharan
Published: (2007)

Shopping day and time preferences of Malaysian hypermarket consumers
by: Hassan, Hasliza, et al.
Published: (2014)

Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food
by: Charraz Othman, Charraz, et al.
Published: (2014)

Consumer Perceptions Towards Global Brands, A Malaysian Perspective
by: Lim, Jenny Marisa Dao Siang
Published: (2008)

Baby Boomers\' Buying Behaviour of Consumer Products in Klang Valley
by: Sheau Zing, Jessica Ho
Published: (2010)