Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products
The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Business Review
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/1/the_business_review_canbridge.pdf |
| _version_ | 1848777826066497536 |
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| author | Ahmad, Siti Nor Bayaah Juhdi, Nurita Jasin, Djasriza Saidon, Janiffa |
| author_facet | Ahmad, Siti Nor Bayaah Juhdi, Nurita Jasin, Djasriza Saidon, Janiffa |
| author_sort | Ahmad, Siti Nor Bayaah |
| building | IIUM Repository |
| collection | Online Access |
| description | The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular marketplace. The analysis and investigation is based on cosmetic industry in terms of comparing these young female consumers’ purchase intention of local brand against imported cosmetic brands. The study is taking into consideration two independent variables (influence of role model and ethnocentric tendency) and suggests that differences should exist due to psychological factors. |
| first_indexed | 2025-11-14T14:52:09Z |
| format | Article |
| id | iium-15702 |
| institution | International Islamic University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T14:52:09Z |
| publishDate | 2009 |
| publisher | The Business Review |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | iium-157022012-04-22T23:37:48Z http://irep.iium.edu.my/15702/ Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products Ahmad, Siti Nor Bayaah Juhdi, Nurita Jasin, Djasriza Saidon, Janiffa HF5410 Marketing. Distribution of products The study investigates the purchasing behaviour among young female consumers toward cosmetic products. Our paper will discuss the underlying theoretical perspectives that support our proposition and illustrate the various components that might influence the young female behaviour in this particular marketplace. The analysis and investigation is based on cosmetic industry in terms of comparing these young female consumers’ purchase intention of local brand against imported cosmetic brands. The study is taking into consideration two independent variables (influence of role model and ethnocentric tendency) and suggests that differences should exist due to psychological factors. The Business Review 2009-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/15702/1/the_business_review_canbridge.pdf Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Jasin, Djasriza and Saidon, Janiffa (2009) Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products. The Business Review Cambridge, 13 (2). pp. 170-177. ISSN 1553-5827 http://www.jaabc.com/brcv13n2preview.html |
| spellingShingle | HF5410 Marketing. Distribution of products Ahmad, Siti Nor Bayaah Juhdi, Nurita Jasin, Djasriza Saidon, Janiffa Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title | Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title_full | Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title_fullStr | Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title_full_unstemmed | Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title_short | Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| title_sort | consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products |
| topic | HF5410 Marketing. Distribution of products |
| url | http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/ http://irep.iium.edu.my/15702/1/the_business_review_canbridge.pdf |