Students’ acceptance of an internet campus radio: a test of the technology acceptance model

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Students’ acceptance of an internet campus radio: a test of the technology acceptance model

This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. A cross-sectional survey design was em...

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Bibliographic Details
Main Authors:	Lahabou , Mahaman, Wok, Saodah
Format:	Proceeding Paper
Language:	English
Published:	2011
Subjects:	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph LG Individual institutions (Asia. Africa)
Online Access:	http://irep.iium.edu.my/15076/ http://irep.iium.edu.my/15076/1/IIUM.FM%5B1%5D_-_MENTION_MAHAMAN.pdf

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