Acceptance of IIUM.FM by Human Sciences undergraduate students

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Acceptance of IIUM.FM by Human Sciences undergraduate students

This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. The objectives of this study are to (1...

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Bibliographic Details
Main Authors:	Lahabou , Mahaman, Wok, Saodah
Format:	Proceeding Paper
Language:	English
Published:	2011
Subjects:	H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph L Education (General)
Online Access:	http://irep.iium.edu.my/15068/ http://irep.iium.edu.my/15068/1/MAhaman_lahabou_IIUM.FM-SEMINAR_2692011.pdf

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