Business strategies and performance of ceramics manufacturing firms in Thailand

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Business strategies and performance of ceramics manufacturing firms in Thailand

This study reports the results of research on business strategies of Thai ceramics manufacturing firms in an attempt to answer two questions. First, what overall competitive business strategies are being employed by Thai ceramics firms? Second, do these strategies contribute to performance? Porter...

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Bibliographic Details
Main Authors:	Seedee, Rattana, Sulaiman, Mohamed, Ismail, Ishak
Format:	Proceeding Paper
Language:	English
Published:	2009
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/13841/ http://irep.iium.edu.my/13841/1/M._Sulaiman_8.pdf

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