Factors determinate customer shopping behaviour through Internet: the Malaysian case

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Factors determinate customer shopping behaviour through Internet: the Malaysian case

This study try to explore factors that are affect shopping behaviour of the customer, how does Internet marketing affect the behaviour of the customer. Factor analysis is used in this study to identify the salient attributes that have impact on consumers’ shopping behaviour about Internet marketing....

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Khatibi, Ali, Al Mahmud, Shameem
Format:	Article
Language:	English
Published:	INSInet Publications 2009
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/1369/ http://irep.iium.edu.my/1369/1/Factors_determinate_customer_shopping_behaviour_through_internet-The_Malaysian_case.pdf

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