Factors influencing buying behavior of piracy products and its impact to Malaysian market

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Factors influencing buying behavior of piracy products and its impact to Malaysian market

The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. The results of the study showed that there is significant relationship between t...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Khatibi, Ali, Rahman, Sabbir
Format:	Article
Language:	English
Published:	World Business Institute 2009
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/1367/ http://irep.iium.edu.my/1367/1/Factors_Influencing_Buying_Behaviour_of_Piracy_Products_and_its_Impact_on_the_Malaysian_Market.pdf

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