Shari'ah compliant construction marketing - development of a new theory

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Shari'ah compliant construction marketing - development of a new theory

As more socially and environmentally conscious consumers, investors and wider stakeholders have started to question the business practices of organizations, so firms have had to review their business and marketing strategies, the way they produce their products and deliver services from a corporate...

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Bibliographic Details
Main Authors:	Preece, Christopher Nigel, Abdul Rashid, Khairuddin
Format:	Proceeding Paper
Language:	English
Published:	2009
Subjects:	HF5001 Business. Business Administration TH Building construction
Online Access:	http://irep.iium.edu.my/1261/ http://irep.iium.edu.my/1261/1/Shariah_Complaint_Construction_Marketing_-_Development_of_a_New_Theory.pdf

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