Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers

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Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers

From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable manner. Under this circumstances new players to these businesses soaring dramatic business competition. Nowadays they are trying to attract customers by offering aggressive marketing strategy for insta...

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Bibliographic Details
Main Authors:	Haque, A. K. M. Ahasanul, Ahmed, Ismail Sayeed, Rahman, Sabbir
Format:	Proceeding Paper
Language:	English
Published:	2010
Subjects:	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc T Technology (General)
Online Access:	http://irep.iium.edu.my/11694/ http://irep.iium.edu.my/11694/1/ahasanul_4.pdf

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